
Leading Change from the Top: The Project Sponsor’s Role in Embedding Change.
Thu 19 Mar
|Webinar LinkedIn Live
Why projects fail to embed change is rarely a delivery problem. It is often a project sponsorship problem.


Time & Location
19 Mar 2026, 13:00 – 14:00 GMT
Webinar LinkedIn Live
Guests
About the event
Join us to explore what effective change sponsorship really looks like beyond governance forums and steering committees. Drawing on real-world transformation experience and the SponsorACTION™ framework, this session examines how project sponsors shape direction, influence culture, and stay engaged long enough to embed change and realise benefits.
In this session, you will:
Understand what visible and active project sponsorship looks like in practice
Learn the five pivotal questions project sponsors must consistently ask
Identify practical habits that sustain project sponsor engagement through uncertainty
Gain a structured framework to strengthen project sponsorship capability across initiatives
